As a rule, Las Vegas casino social media accounts lack a sense of humor.

It’s quite a feat to make casinos, the most exciting places on Earth other than our bedroom, boring, but casino digital marketers consistently manage to do just that.

That’s why it was so refreshing to see an April Fools prank that actually involved both creativity and a sense of humor.

Wait for it.

Our faith in casino social marketing has been restored!

On April 1, 2022, Circa posted this Tweet.

That’s right, Circa actually: 1) Gave some thought to April Fools’ Day and 2) devoted some time and energy and talent to execute it.

The rendering is awesome. It actually fooled a lot of people despite the fact it’s ludicrous, which is exactly the point of April Fools’.

Circa is a Latin word meaning “around,” so there you go.

Shout out to graphic designer Abigail Calara for the stellar work.

Not only was the gag funny, but it also managed to show off Circa and its pool complex. Also known as the art of marketing without marketing.

The prank also made its way into this blog, which is the gold standard of marketing success. Organic shares and buzz and immortality.

The distinction of “Best Casino April Fools’ Prank of 2022” was in no way diminished by the fact that Circa had virtually no competition.

Again, most casino social marketing simply sucks. It’s white noise, self-serving advertising that’s anything but social. It’s humorless, banal (“Happy National Margarita Day for the Millionth Time!”), bereft of authenticity and a huge missed opportunity for casinos.

Gone are the days when we did social marketing for Fremont Street Experience. And told everyone the world’s largest video screen was getting the world’s largest remote.

Let’s just say Abigail’s job isn’t in jeopardy.

Gone, too, are the days when we did the blog for Caesars Entertainment and posted an April Fools’ story about Caesars acquiring the Grand Canyon. A story that included quotes from then-CEO Gary Loveman and then-CFO Jonathan Halkyard. Ah, the glory days.

The Caesars blog, originally called the Pulse of Vegas, has since been taken down, possibly the dumbest mistake in the history of Las Vegas other than “R.U.N.”

That sound you hear is Caesars Entertainment flushing millions of dollars worth of brand equity, SEO, and revenue down the drain. Not to mention our undisputed brilliance! Cue the sad trombone.

The only other noteworthy April Fools’ prank from a Las Vegas casino this year came from Red Rock Resort.

Red Rock announced it would be building a rooftop pickleball complex. It was a valiant attempt but ultimately wasn’t all that outlandish. Plaza actually has pickleball
courts near its pool.

The bottom line is April Fools’ is hard.

The truth is April Fools’ is harder than ever because everyone is offended by everything.

Props to Circa for providing a chuckle while showing other Las Vegas casinos what social marketing can be and do if you actually exert effort and trust in the fact people are generally smart and aren’t going to freak out and sue if you fib a little bit on April Fools’ Day.

We’re a little disappointed the slide thing isn’t real, as it might have meant a loosening of the dress code at Circa’s Legacy Club. No graphic tees are allowed, and we pretty much haven’t worn anything but graphic tees since the mid-90s.

But congrats to Circa for making a splash on April Fools’ Day. Do better next year, everyone else.