The Life is Beautiful music festival is a big deal for downtown Las Vegas.

The festival, celebrating its tenth year, happens Sep. 22-24, 2023.

Life is Beautiful organizers have named names with a line-up we don’t recognize. But the kids are bound to love it!

Life is Beautiful says, “Highlighting the past, present and future of the Vegas-born music and arts festival, the weekend celebration will welcome back several iconic performers. Including headliners The Killers, Kendrick Lamar and Odesza. Fans can also catch sets from Khalid, The 1975, Flume, Yeah Yeah Yeahs, Omar Apollo, Kim Petras and many more.”

Some of the groups use all caps, but we don’t play that nonsense. Also we removed all the Oxford commas, because they’re annoying.

Here’s the artwork with the Life is Beautiful 2023 line-up.

We did recognize some of the names in the announcement, as a number of Las Vegas entertainers will appear at the festival.

Strip shows and headliners making an appearance include Cirque du Soleil, Blue Man Group, Jabbawockeez, Magic Mike Live, Piff the Magic Dragon and Tape Face.

Returning will be Meow Wolf, the maniacal geniuses behind Omega Mart at Area 15. They’ll oversee “collaborative live music experiences brought to the festival by JammJam ft. Cory Wong & Friends,” whatever that might actually mean.

We should probably just list all the acts, in case it helps with our search engine optimization. By which we mean it might help you find an act you’re looking for!

• The Killers
• Khalid
• Kenrick Lamar
• The 1975
• Odesza
• Flume
• Yeah Yeah Yeahs
• Anna Lunoe
• Nelly
• Beach Weather
• Omar Apollo
• Slayyyter
• Kim Petras
• Wilderado
• John Summit
• William Black
• Ferg
• Jockstrap
• Madeon
• Biig Piig
• Dayglow
• Roosevelt
• Cigarettes After Sex
• Talk
• Blxst
• Barry Can’t Swim
• Bebe Rexha
• Mindchatter
• Purple Disco Machine
• Vandelux
• Rina Sawayama
• Miya Folick
• Ben Bohmer
• Honeyluv
• Yung Gravy
• Coco & Breezy
• The Wombats
• Ewan McVicar
• The Rose
• Almost Monday
• Inhaler
• Salute
• Claptone
• Charlotte Sands
• Goth Babe
• Two Another
• Amber Mark
• TelyKast
• Renee Rapp
• Joy Anonymous
• Cloonee
• Winston Surfshirt
• Cory Wong
• Ayybo
• Baby Tate
• Highway
• Snakehips
• Lewis Thompson
• Raye
• Snacktime
• Blondish
• Night Tales
• Jessie Murph
• Dance System
• Franc Moody
• Prentiss
• Babytron
• Rockie Brown
• J. Worra
• Lema
• Chika
• The Emo Night Tour
• Jawny

Hey, on further review, we love that one song!

Before you start complaining about how this line-up doesn’t meet your high standards, a little background.

For years, Life is Beautiful lost money. In its first three years, the festival had accumulated about $10 million in debt.

The powers that be decided the festival wasn’t going to continue to be a nonprofit, so the line-up was adjusted to better fit the budget. That meant greater scrutiny of the bottom line, including fewer big (expensive) names, but the festival stopped bleeding cash.

In 2022, Rolling Stone bought a majority stake in the festival.

This time around, early bird tickets sold out in less than an hour. Before the acts were even announced.

It’s an amazing story, and people who attend Life is Beautiful tend to love it.

During Life is Beautiful, room rates go up. Casino revenue from bars, show tickets and gambling pretty much crash. (The kids don’t tend to drink alcohol when they’re taking the Molly. That would be irresponsible.)

How far Life is Beautiful has come. The tenth installment looks to be shaping up to be another successful effort.

Three-day tickets start at $380 for general admission. And, as is the trend, there’s a layaway plan. No, really.

Get all the details, or possibly “deets,” if the kids are still saying that, on the Life is Beautiful Web site. If the kids are still calling them “Web sites.” We know some of them say “Websites,” but again, annoying. They’re sites on the Web. Don’t get us started. Also, we would appreciate you escorting yourself off our lawn.